Clean beauty is quite intense: It means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects. The personal care industry is effectively unregulated—the last piece of regulation (a single page at that), was passed in 1938—which means that companies are essentially free to do whatever they want, with no government oversight, packing products that we use every day (mascara, face wash, shampoo, et al.) with toxic ingredients, including known carcinogens and endocrine disruptors. Because it’s a free-for-all, companies can use whatever adjectives they’d like when it comes to marketing and “greenwashing” their products—natural, green, eco have no enforceable definition. In other words, what is touted on the front in no way needs to match what lives on the ingredient label on the back?
EDITOR”S PICK: THE DIRTY ON GETTING CLEAN
We are creating a new standard of beauty, one that we simply call “clean,” which you’ll see in action in our beauty lines (Admin by Juice Beauty Skincare, Fragrance), the Beauty Shop, and in our editorial stories. Clean, for us, is quite intense: It means a non-toxic product that is made without a long, ever-evolving list of ingredients linked to harmful health effects from hormone disruption, to cancer, to plain-old skin irritation. To name just a few: parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT, BHA. We look at studies and decide what ingredients we can live with, and those we can’t. It can be a murky science, but we go with the clear offenders: Do you want antifreeze (propylene glycol) in your moisturizer? We’re going to guess no.
Do we love luxurious, incredible-smelling, super-effective, beautifully pigmented beauty products? We do—and we make them, sell them, and write about them. The real goal? That more people vote with their dollars so that someday, we won’t have to wonder what’s in this perfume or that face cream because all of it will be clean and safe