Tiwa Savage jubilates after ’49-99′ gets featured on New York’s Time Square screen

When Tiwa Savage announced she was releasing her first official global single, 49-99, under Universal Music Group on September 5, 2019, she was not mincing words.

The Nigerian star appears to have pulled off the feat as the project got displayed at the New York’s Times Square on September 6 – just a day after release.


Tiwa shared a clip of the screen overlooking the City, that displayed the cover art of the song and snippets of the music video, on her Instagram page.

After seeing herself on the big screen, it became evident that she had accomplished one of her long-term dreams in her music career as she rejoiced over the achievement in astonishment.

Tiwa Savage had explained the title 49-99, saying it’s a phrase that reflects the agonizing living standards of citizens.

She used a popular 49-seater transit bus known as ‘molue’, which mostly conveys double of the number passengers on board, as a case study.

“It ought to have only 49 seated passengers, however, due to poor economic conditions, we often have nearly twice that number of passengers standing (99),” she said.

Throughout the track, the Nigerian star sings about the pursuit of money in her home country, offering commentary on widespread poverty. READ MORE



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